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Architecture Firm Branding Tips: How to Properly Use QR Code Marketing?

Written by:
Karolina Polewka
Freepik, Story Set

Branding is an essential part of any business, and it’s especially important for architecture firms. It helps architecture firms establish a reputation and differentiate themselves from their competitors. It also allows for better customer engagement, which leads to more return on investment (ROI).

One effective way that architecture firms can leverage branding is through the use of QR code marketing. They provide an easy way for customers to access digital content such as videos, websites, or even 3D models directly from physical objects such as flyers or postcards and can easily be created using a QR code generator. Additionally, leveraging online resources can simplify the QR code creation process. For step-by-step guidance on generating QR codes, consider exploring this guide by Bitly, which offers detailed insights into making and customizing QR codes tailored to your branding needs. Here are some tips to help you effectively utilize codes in your architecture firm's branding efforts.

Understanding What a QR Code Is

A Quick Response code is a 2-dimensional matrix barcode that stores data in black and white modules arranged in a square grid pattern. These matrixes were developed by the Japanese corporation Denso Wave in 1994 and have since been widely used for many different purposes.

In terms of marketing, one of the most popular uses for QR codes has been linking consumers to digital information quickly and easily. There are numerous online resources available to help you create your own unique QR designs, including specialized software with templates and customization options to suit your needs. Enabling you to establish a distinctive brand connection with a custom QR code.

Using QR Codes Effectively

When using QR codes in your architecture firm's branding efforts, it’s important to consider where they should be placed so that they are visible to customers. For instance, if you have printed postcards advertising your services or portfolios, placing a small but legible matrix on the back of this postcard can instantly link those interested customers with more detailed information about you and your work without them needing to type out URLs or search online.

Additionally, considering adding tangible elements around the area, such as signs with arrows pointing to the code or making sure it stands out from other graphics on the card will help draw customers' attention towards it faster.

Making Use Of The Data Behind The Code

It’s important not only to understand how effective placement and design of a QR code can benefit your architecture firm's branding efforts but also what kind of data is being stored behind the code itself. You should consider adding dynamic content such as links to videos showcasing new projects undertaken by your firm; virtual guided tours; 3D models; PDF documents; e-books; surveys; forms; social media pages etc., depending on what works best for you and provides value both to potential clients as well as existing ones.

Maximizing Your Reach With Augmented Reality (AR) Technology

You can take your architecture firm's branding efforts to the next level by leveraging augmented reality (AR) technology alongside traditional 2D QR codes. With AR technology, you can give customers a more interactive experience when accessing content from physical advertisements, such as flyers and postcards, featuring AR-enabled QR codes.

By downloading an app such as Google Lens or ImagesnapARapp, customers can access digital content in real-time via their mobile device and have it projected in the real space before them, creating even more opportunities for engagement between customers and architecture firm brands overall!


QR marketing is an innovative way to engage customers and build brand awareness for your architecture firm. By creating unique QRs that link to digital content, you can make it easy for potential clients to learn more about your company and the services you offer. With a little effort and creativity, you can use QR codes in creative ways to stand out from the competition and generate new leads.

By Liliana Alvarez

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