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The Aficionados Presents Five Original Destinations To Enjoy Skiing And Other Alpine Activities

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Surrounded by imposing high mountain landscapes, these properties in Austria, Italy and Switzerland offer all the pleasures of the ski season with their unique settings and special histories.

Steep slopes in snowy landscapes where untamed nature floods the senses: this is the key to the destinations chosen by THE AFICIONADOS to rediscover the pleasures of skiing and winter sports in the mountains of Switzerland, Austria and Italy.

In this curated selection, gliding at speed down the slopes and enjoying après-ski in good company is a unique experience, a fusion of alpine tradition, uncontrived comfort and a cosmopolitan touch.

From Zermatt, Europe’s highest ski area, to the idyllic panoramas of the Lech Zürs region and the Dolomites, The Aficionados suggests places to escape with a special charm that distinguishes them from the big resorts.

Hotel Arlberg, Lech am Arlberg, Austria

Tucked away in Lech, Austria, the Alpine heritage of Lech Am Arlberg is fully in evidence here. A dialogue between memories of the past and an elegant, contemporary character, the Hotel Arlberg is an eclectic hideaway with 51 luxury suites and a welcoming atmosphere studded with objects that quietly tell the story of three generations of one family, in one of the largest ski areas in the world.

Ullrhaus, St. Anton, Austria

In St. Anton am Arlberg, Austria, quiet luxury is embodied in this designer hotel that takes inspiration from the natural world throughout its 40 rooms. The interiors in tones of terracotta, gray and white contrast with the natural hues of the wood, which are a reinterpretation of the landscape of the Alps, in a village known as the ‘cradle of Alpine skiing’.

Beausite, Zermatt, Switzerland

A Belle Époque palace in Zermatt, in the canton of Valais, Switzerland, transports guests to the golden age of Alpinism. Its indoor spaces and 61 rooms pay homage to the pioneers of this famed Alpine destination, while being furnished with contemporary design elements that enliven their dramatic, modern yet vintage essence. One not to miss in this ski area with over 360 kilometers of pistes.

Villa Flor, Engadin, Switzerland

A unique property in the Alpine hamlet of S-Chanf in the Upper Engadine, Switzerland, with all the allure of Art Nouveau and modernism. Totally unique, this boutique hotel with just seven rooms breathes an atmosphere of creative sophistication with details that suggest a touch of the 1950s. The privileged location, on the edge of the Swiss National Park, is ideal for fans of cross-country skiing.

Lagació, Alta Badia, Italy

In Alba Badia, Lagació nestles in the bucolic surroundings of San Cassiano, where modernity and the countryside merge in an eco-resort. Here, warm and luminous timber interiors pay homage to traditional Ladin culture. With uncontrived simplicity, this property reinterprets the essence of the chalet for those who enjoy their independence in a destination renowned for its starred cuisine and its proximity to the Dolomites ski area with its 1,200 km of slopes.

These destinations and many others, carefully curated by The Aficionados, invite you to rediscover the pleasures of travelling from a perspective that brings together luxury, design and authenticity, all characteristics appreciated by contemporary nomads.


Founded by Iain Ainsworth, THE AFICIONADOS is a travel resource for those seeking fabulous recommendations and accommodation that effortlessly fuses luxury, design and authenticity. It comprises over 90 hotels, designer homes for private hire and guesthouses, from all across Europe and a fabulous outpost in New York, the United States, together with a selection of over 100 creatives who round out the offer of this culture and lifestyle emporium for travel and good living. The Aficionados also publishes five printed magazines: Blueprint Beauts, Farmhouse Fabulous, Casa Gorgeous, Neu Heritage, and Alchemists of Italy.

By Naser Nader Ibrahim

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