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Greenland Convention Center in Shiraz, Iran by Mehrdad Iravanian Architects

Designed by Iranian architecture firm Mehrdad Iravanian Architects, Green Land complex is a multifunctional convention center facility with about 46,178.7 m² area offering entertainment, clubs, lounges, shops, indoor and outdoor activities. 

Project description by architect:

Laid on hillsides of Sadra new town, Green Land complex is a multifunctional convention center facility with about 46,178.7 m² area offering entertainment, clubs, lounges, shops, indoor and outdoor activities. Sadra new town is a city located 18 km to North West of Shiraz which has been established on 1990s. This complex has been a pioneer attraction of this newborn city.

Greenland Convention Center in Shiraz, Iran by Mehrdad Iravanian Architectsimage © Navid Atrvash

Design process is based on explicit articulation, extendable to various aspects of project such as materials and functions. Furthermore, every major activity has an objectification in form of an individual building and the assemblage of these buildings forms an integrated whole altogether. “Adaptation” and “diversity” ‌ are most significant features in this project as could be perceived from different scales. Regarding that, orientation and organization of buildings, as well as … in Sadra city are worthy examples.

building facade in Iran with diagonal shapes image © Navid Atrvash

Convention Center contains several individual buildings: restaurant-gallery, café-gallery, residential accommodation, hotel, exhibition and cultural center, office building, sport center and ceremony halls. Design process is originated in 2007 and construction operations has begun since 2008. Two out of five finished building stated to give service to users.

Basement Floor Plan Basement Floor Plan 

Ground Floor Plan Ground Floor Plan 

Southern East part of the site is dedicated to gathering activities; therefore, the ceremony hall is located there. Exhibition and cultural center, opened in 2013 along with ceremony hall, is located in south. In the center, café-galley and exhibition are positioned in a north-south orientation and a bridge connects them in an above the ground level. Residential accommodation, hotel, sport center and office building will be established in near future.

First Floor PlanFirst Floor Plan

diagonal shaped building facade surrounded by green trees image © Navid Atrvash

Greenland Convention Center in Shiraz, Iran by Mehrdad Iravanian Architectsimage © Navid Atrvash

B Building - Exhibition

EXB (Exhibition Building) building located in lower part of sloping hill under café gallery. With total area 1070 sq.m and 3 floors it functions as exhibition and also dining as well. The exhibition building acts as a gate passageway to reach the upper café gallery. A bridge connects the two buildings. The exhibition building become part of movement tunnel to reach the other buildings. The volumetric form of EXB has a close relation to the cubic form of upper gallery building. The deformed cubical form of EXB is collapsed version, form of gallery building.

The volumetric form of two buildings somehow related by means of decay and changing in time. If the principle of forming the volume of gallery was made of neighboring cubical form without losing their identity, the nearby exhibition building demonstrates the pieces which start to affect each other to define the concept of decay, slope, and strangulation and loss of individuality.

exhibition building with white triangular shaped facade wall image © Navid Atrvash

building surrounded with green landscape image © Navid Atrvash

modern architectural facade image © Navid Atrvash

mountain view from rooftop image © Navid Atrvash

the city view from the balcony image © Navid Atrvash

the entrance lobby of the exhibition building made with steel and glass image © Navid Atrvash

steel staircase in lobby image © Navid Atrvash

building interior image © Navid Atrvash

steel structure building image © Navid Atrvash

natural sunlight enters the corridor through glass window image © Navid Atrvash

receptionist at the hotel reception desk in Iran image © Navid Atrvash

Site Plan Site Plan 

Section drawing Section 

Architectural elevation drawing Elevation 

Architectural elevation drawing Elevation 

Elevation 

 

Project name: Greenland Convention Center 

Architecture firm: Mehrdad Iravanian Architects

Location: Sadra, Fars, Iran

Total Site Area: 461787 m²

Ground Floor Area: 388 m²

Built area: 1070 m²

Design year: 2007

Completion year: 2015

Photography: Navid Atrvash


By Naser N. Ibrahim

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