Greenland Convention Center in Shiraz, I|Exhibitions

Designed by Iranian architecture firm Mehrdad Iravanian Architects, Green Land complex is a multifunctional convention center facility with about 46,178.7 m² area offering entertainment, clubs, lounges, shops, indoor and outdoor activities.

Project description by architect:

Laid on hillsides of Sadra new town, Green Land complex is a multifunctional convention center facility with about 46,178.7 m² area offering entertainment, clubs, lounges, shops, indoor and outdoor activities. Sadra new town is a city located 18 km to North West of Shiraz which has been established on 1990s. This complex has been a pioneer attraction of this newborn city.

image © Navid Atrvash

Design process is based on explicit articulation, extendable to various aspects of project such as materials and functions. Furthermore, every major activity has an objectification in form of an individual building and the assemblage of these buildings forms an integrated whole altogether. “Adaptation” and “diversity” ‌ are most significant features in this project as could be perceived from different scales. Regarding that, orientation and organization of buildings, as well as … in Sadra city are worthy examples.

image © Navid Atrvash

Convention Center contains several individual buildings: restaurant-gallery, café-gallery, residential accommodation, hotel, exhibition and cultural center, office building, sport center and ceremony halls. Design process is originated in 2007 and construction operations has begun since 2008. Two out of five finished building stated to give service to users.

Basement Floor Plan

Ground Floor Plan

Southern East part of the site is dedicated to gathering activities; therefore, the ceremony hall is located there. Exhibition and cultural center, opened in 2013 along with ceremony hall, is located in south. In the center, café-galley and exhibition are positioned in a north-south orientation and a bridge connects them in an above the ground level. Residential accommodation, hotel, sport center and office building will be established in near future.

First Floor Plan

image © Navid Atrvash

B Building - Exhibition

EXB (Exhibition Building) building located in lower part of sloping hill under café gallery. With total area 1070 sq.m and 3 floors it functions as exhibition and also dining as well. The exhibition building acts as a gate passageway to reach the upper café gallery. A bridge connects the two buildings. The exhibition building become part of movement tunnel to reach the other buildings. The volumetric form of EXB has a close relation to the cubic form of upper gallery building. The deformed cubical form of EXB is collapsed version, form of gallery building.

The volumetric form of two buildings somehow related by means of decay and changing in time. If the principle of forming the volume of gallery was made of neighboring cubical form without losing their identity, the nearby exhibition building demonstrates the pieces which start to affect each other to define the concept of decay, slope, and strangulation and loss of individuality.

image © Navid Atrvash