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Tribù Flagship Showroom, West Hollywood, California (USA) by NCA Studio

Project name:
Tribù Flagship Showroom
Architecture firm:
NCA Studio, Inc.
West Hollywood, California, USA
Jennifer Cheung
Principal architect:
Nicole Cannon
Design team:
Project Manager: Lesley Roberts of Oceanparkstudio. Developer: Beverly Gemini Investments
Interior design:
Marc Merckx Interiors
Built area:
464.5 m²
Site area:
464.5 m²
Design year:
2022 - 2023
Completion year:
Civil engineer:
Structural engineer:
Environmental & MEP:
MEP California
Gomringer Kuhl Builders
Lesley Roberts, Oceanparkstudio
Tools used:
Tribù, Belgian Outdoor Furniture Company
Commercial › Showroom

Every successful project opening is a reminder that Architecture is more than just a building. The Tribù Flagship Showroom in the West Hollywood Design District is a stunning example of how thoughtful design and meticulous execution improves daily life, changes how people see the world and brings an overall sense of joy.

The 5,000 square-foot showroom presents an immersive experience, inspired by Mid Century design icons such as Frank Lloyd Wright and Richard Neutra. Echoing the brand’s timeless and discreet luxury ethos, thoughtfully selected materials and exquisitely detailed surfaces create a calming, sensory experience. A neutral color palette, tactile and textured surfaces, and emphasis on natural materials, including Muschelkalk stone tiles, hand-applied stucco embedded with crushed seashells, oil rubbed bronze fixtures, and hemp ceiling coverings complete the effect. The result is one of refined craftsmanship that artfully melds European sensibilities with a distinctly Southern California aesthetic.

NCA Studio teamed with general contractor Gomringer Kuhl Builders, project manager Oceanparkstudio, and developer Beverly Gemini Investments to bring the outdoor furniture brand’s first showroom to life. NCA’s task was not only to translate the creative direction and apply it within what we know about design and architecture, but also to leverage our relationships and knowledge of the West Hollywood and Los Angeles building communities so that Tribù has a beautiful space and the best path to success.

By Naser Nader Ibrahim

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