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If you imagine the nighttime Guijie Street as a scroll, scanning the east-west restaurant facades, all eyes will undoubtedly catch - a transparent glass exterior enclosing a fantastical light-filled architectural box. Nearly twenty years after its founding, Duyiwei has entered Beijing's most popular dining scene with an unprecedented brand image....
Project name
Duyiwei Grilled Fish
Location
Beijing, China
Photography
Zheng Yan
Strategic Dining franchise: We discover the consistency between the brand and urban culture, and interpret it through space, thus creating unique local sensation for Shanghai Yen, creating active new market. In the 20th century, after decades of development, Shanghai cuisines have evolved from rustic dishes to exalted culinary products.
Project name
W branch of Xi’an of Shanghai Yen
Architecture firm
IN•X Design
Location
Xi’an, China
Photography
Zheng Yan
Wan Wea Restaurant in Chengdu Fortune Center- Strategic Catering Series. "The bold and progressive dining environment will undoubtedly quickly attract the trend-setting consumers in the city. More importantly, the strong visual output directly echoes Wan Wea's exquisite, independent, and diversified brand genes."
Project name
Wan Wea Restaurant in Chengdu Fortune Center
Architecture firm
IN.X Design
Location
Chengdu, China
Photography
Zheng Yan