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RARA Whole-House Showroom, Guangzhou, China by CUN Design

Project name:
RARA Whole-House Showroom
Architecture firm:
CUN Design
Hall 3 of Poly World Trade Center Expo, Guangzhou, China
Qin Zhaoliang
Principal architect:
Cui Shu
Design team:
Kong Weiqing, Xu Lichao.
Built area:
312 m²
Site area:
Design year:
Completion year:
Interior design:
Tools used:
Commercial › Showroom

CUN Design: Constructivism in Whole-House Customization - RARA Bamboo Yard.

By using the contrast between constancy and change to reveal the essence of architectural development. By using big history to contextualize specific architectural phenomena. By using a specific and profound analysis of these phenomena to echo the changes of the times. The combination of hand-drawn lines and curved lines, synchronous and diachronic analyses, allows the reader to experience the true meaning of architecture through a grand historical context.

— Sigfried Giedion, Space, Time and Architecture

NO.1 squareness and roundness, constancy and change

The way of heaven is round and the way of earth is square.Between squareness and roundness, there is both heaven and earth and all things.RARA, a whole-house custom brand, shows the concept of“squareness and roundness”in the exhibition hall which gives the architecture both artistic beauty and formal beauty. The intersection of the cuboid and the double circular column produces a design texture that has been measured precisely, which completes the structure in the form of beauty. The layout, structure and style no longer simply adopt the rational geometric squares and circles which breaks the traditional way of thinking in terms of architecture.

NO.2 Exploration of order and freedom

There is both change and order, which is the principle that all artworks, especially plastic art forms, must have. In terms of circulation,we are actually talking about the possibility of the spatial order. The order acts as a vehicle of specific activities for human beings, allowing space to "come alive" and facilitating more interactions.Compared with the sweeping view of the large opening and closing, the way square and circle are arranged in the RARA hall makes the layout both changeable and orderly, which enables viewers to come in and out flexibly. The connected structure leaves a strong sense of "lag" in the dimension of time and space and makes one to be fully involved in an immersive experience that comes from the autonomy of the space. RARA also demonstrates the potential future style of office design, both as anexhibition hall and an office. With the boundary between the two gradually dissolving and blurring, it not only integrates the unity of function and aesthetics, but also creates a compatible space that integrates movement and display.Wireless, intelligent and humanized mobile office are springing up, enriching the possibilities of office development in the post-pandemic era.

NO.3 Indoors and outdoors are the one

Continuous integration in the space

The architecture itself is completed, sculptural and monumental.

——Yoshinobu Ashihara

The exterior is composed of bamboo pieces that are horizontally arranged, and the smooth lines and rhythms make the entire exhibition hall naturally magnificent. The minimalist appearance arouses strong curiosity for the viewers, and the trees that break from seed are particularly prominent, occupying the absolute focal point and infusing vitality into the entire building.Upon entering, as the scenery changes with each step, a diversified high-quality living scenes unfold gradually with the interplay of light and shadow. The wardrobes, antique cabinets, invisible doors, wall displays, and other elements are effectively integrated into the space, with a focus on refined details and textures. The towering bookcase is particularly outstanding, serving as a partition that creates a multi-level perspective between concealment and exposure. Visually, it intertwines with the curved spatial frame, offering rich variations in lines.
Every enduring brand, from its conceptual birth to the appearance of design sketches and to the final presentation of works, is inseparable from collective wisdom. RARA, as a high-end brand, integrates top-level resources and drives the original creativity to the utmost. The product, sparking with spatial aesthetics, demonstrates exquisitecraftsmanship and long and profound history of RARA in the whole-house custom. The two together converge towards a perfect presentation. It not only inherits elegance but also develops a deep understanding of luxury.

Breaking the limitations of physical space and creating infinite possibilities within the limitations, CUN DESIGN takes the most revolutionary attempt in environments that we are all familiar with, creating an unprecedented space that is full of customized products, presenting cabinets, wardrobes, antique cabinets, invisible doors, wall displays, and other products in the most suitable positions.The beauty in the architectural space is an encounter full of romance and imagination. On the vertical axis of time, its timeless beauty has been marked on the horizontal axisof space.Therefore, RARA has achieved a deep integration of functionality and artistic value from the outside in and inside out. It also achieved a high degree of unity between practicality and aesthetics. Whether viewing from indoors or outdoors, one can be impressed by its integrated design, where the intersection of squareness and roundnessbegins without ending.

CUN DESIGN proposes the concept of enterprise operation space. It is the first space design team in China who combines the concepts of artistic creativity, technology office and green office to fulfill the efficiency of corporate office. It is the pioneer in the field of office design, releasing the latest trends on office space thinking.With the development of CUN DESIGN, its focus on space design has gradually extended to a wider field of design. In recent years, CUN DESIGN has focused on helping real estate companies solve practical problems from the roots of industrial layout, so as to amplify the commercial value of real estate project.Therefore, CUN DESIGN has specially proposed [solution design] method for real estate enterprises. In the early stage of design, it needs to understand the relevant policy orientation, and clarify project design purpose and task through combining development needs and the operational characteristics of project. By analyzing the consumption trends of the end users, it conceives and establishes appropriate supply and demand relationships to create a core competitiveness that leads the development trend of industry.Implementation in design. On the one hand, the space planning should fit operational management, which is an effective way to improve the operational efficiency and reduce the cost of operation and management. On the other hand, it measures the acceptance of target users, then creates the visual form of space accordingly. Through systematic thinking and judgment combined with multi-dimensional related design art categories, it can redefine the amazing space experience in the controllable construction cost, enlarging the core features of project, and setting up a standard for the development of industry.

By Alfredo Gonzalez

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