Introducing HighDrive — a showroom reimagined by Mind Design as an immersive, architectural experience celebrating form, movement, and innovation.
Conceived as part of the evolving Dom World Masterplan, HighDrive merges architectural storytelling with spatial interaction. It's not just designed to be seen—but to be experienced. Visitors can explore the showroom physically or navigate it virtually in a real-time, gamified environment, where each curve, light, and material comes alive in motion.
From concept to creation, this is the making of HighDrive — a journey through hand sketches, handcrafted models, and shared digital vision. Human-conceptualized and AI-enhanced, the project is shaped through a layered design process combining traditional techniques with cutting-edge tools like Unreal Engine and generative AI.
