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Illuminating Innovation with +kouple and CUUB Studio

Project name:
+kouple and CUUB Сollaboration
Architecture firm:
CUUB Studio
Tools used:
Autodesk 3ds Max, Corona Renderer, Adobe Photoshop
Principal architect:
Design team:
Built area:
Site area:
Design year:
Completion year:
CUUB Studio
Concept - Design
Interior Design

Ukrainian object design company +kouple and creative content studio CUUB collaborate to showcase the innovative JEFFREY lamp. This collaboration pays tribute to sustainable design and dual functionality, serving as both a lighting fixture and a sound-absorbing element in modern interiors.

Illuminating Innovation with +kouple and CUUB

The JEFFREY lamp is a lighting solution that offers more than just illumination. Made from non-woven recycled polyester "PET-felt," this lamp not only reduces noise levels in a room but also creates a calming ambiance. Designed by Dan Vakhrameyev, the JEFFREY lamp features a visually striking layered structure that adds a graphical symmetry impression to any space.

“We must implement more and more recycled materials into our daily routine usage. In this way, we share the responsibility for improving the environmental situation and reducing the amount of waste on the planet.” - comments Kateryna, +kouple CEO

Artistic visualizations and animation that showcase how versatile and sustainable lighting design can be. The focal point of this collaboration lies in demonstrating how lamps can seamlessly blend into many styles, supporting and complementing the overall interior concept by providing localized illumination or becoming its central element. Simply combine several lamps in different ways to achieve the desired effect.

​​The concept behind the content was to showcase a new type of lamp in various settings such as offices, meeting rooms, and cafes, all within one cohesive story set in an office environment. The aim was to demonstrate the versatility of the lamps in different compositions and areas, while also highlighting the variability of the color palette. The concept was aimed at not only showcasing new lamp designs, but also creating a visual narrative that would resonate with potential clients and allow them to imagine how the lamps could fit into their unique spaces and stories.

The essence of this collaboration lies in showcasing recycled materials into beautiful and functional objects, promoting a more sustainable lifestyle. This innovative approach highlights the beauty and versatility of recycled materials, offering consumers a stylish and environmentally conscious lighting solution.

By Naser Nader Ibrahim

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