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Winter Fashion Store 2.0, Switzerland by Jenifer Haider Chowdhury

Project name:
Winter Fashion Store 2.0
Architecture firm:
J’s Archistry
Tools used:
Midjourney 6 Alpha, Adobe Photoshop
Principal architect:
Jenifer Haider Chowdhury
Design team:
Jenifer Haider Chowdhury
Built area:
Site area:
Design year:
Completion year:
Concept - Design
Commercial › Store

Jenifer Haider Chowdhury: When the winter season comes we can feel an enchantment by experiencing a mystic vibe through the shivering cold and snowfalls. Winter creates a magical environment where sparkling snowflakes and foggy clouds take us to a mysterious fairytale world.

In this series, I imagined some fairytale-style dazzling winter fashion stores where the architectural feature offers a warmish vibe to its customers by taking inspiration from warm and cozy winter attires such as velvety blankets and velour robes or soft plushy foams that embrace customers softly and warmly. There is no need to set up a billboard or model photo to make them a winter fashion store. Instead, the comfy aesthetics of these stores make them unique winter fashion stores. I also took some inspiration from human facial expressions and some beautiful bugs and sea creatures to make these stores more charming and mysterious.

I tried to create a winter architecture that is magnificent to watch and explore. I chose the black and white combination because while the white color represents the beauty of snowfall, the black color makes the architecture more bold and exquisite by blending with white and the warm tone lighting makes the whole environment super cozy.

By Liliana Alvarez

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