KVK City Concept Store
ATMOSPHERE Architects: The meaning of "future" was overflowing. It's better to explore and visit the scene in person. To rebuild the future.
KILL VIA KINDNESS
WE LONG TO ADD NEW PAGES
Part 1 Anticipation
The black wall was the boundary. They were divided into different groups. Cut and combined. Rows upon rows, breaking the single restriction.
The whole arc-shaped hot curved glass was at the bottom, and the dark green to black color changed. A strange device created with the core inspiration symbols, like a spider's tentacle, stood between the window, blurring the boundary between art and retail. The "spider's order" was used as a guide and was about to come.
Part 2 Restructure
The two mirrors stretched out and extended indefinitely. Self-construction. Modern civilization has created countless parts for contemporary mankind, and design also responds here. The concept of "Modularity" is used to realize the penetration of context, so as to complete the change and reconstruction of spatial content.
As the core concept of the brand, the reorganized philosophy of art was bound to be dismantled and conveyed through the design language. The transformation of the scene should be in line with the imagination of the future safari: the space is composed of modules which are easily recombined with high flexibility and adaptability.
The central exhibition cabinet is composed of an array of module matrices that can be flexibly moved and spliced, supplemented by different curved booth designs.
ONE IS ALL, ALL IS ONE
There are many elements about "conflict", "consciousness awakening", "aggression" and "sharpness" in KVK's product concept. Therefore, in the space design, materials and colors with different light and shade, depths and textures are selected to express the ideology and beauty of "collision" in the core of the brand through the extension of the mirrors.
It was a combination of product flow and material nature ，attracting people's attention and shining.
Part 3 New chapter
Black and white, extremely simple and clean. The pure black inner wall stands on both sides, with 3x3 free stretching light-emitting modules as a group, which combines the functions of product display and lightening by drawing and pulling together with lighting. When the "drawers" are pulled out, the light turns on immediately. While meeting the display function, the interest is enhanced through the array arrangement, providing different booths for the main body of the space.
It was not only a carrier, but also an expression. Free group, thousands of people and thousands of faces. Several modules are arranged one by one from top to bottom, surrounded by double arcs to realize matrix space construction."Reestablishment" is here to be a continuous expression. Due to the reestablishment of the future.
KVK·TO BREAK THROUGH BARRIERS
NEW PAGES FOR OUR STORY
ATMOSPHERE Architects founded in Y2018. As an architecture and interior design firm, we dedicate in research and practice through a global perspective. The team is composed of senior architects and designers graduated from top domestic and overseas universities, devoting in exploring the relationship between contemporary architecture and space in a thoughtful and logical way. Our work includes architectural design, interior space design, installation and artwork, contemporary video and multimedia production, and our ultimate goal is to lead in modern aesthetics and ideas. At the same time, we incorporate cutting-edge technology and work with contemporary artists and designers in crossover fields. Explore the future of "new retail" with avant-garde design ideas to break the creative boundaries.